Introduction
When someone has to invest in education and training the first thing that enters the mind is,” Which is the best training Institute/Center “. Let us analyze few viz. For Engg : IIT’s , For MBA : IIM, For Law : NLS, ILC, For Commerce : LSRCC, LOYALA, For ARTS : HANSRAJ, HINDU, For Science : Miranda House, SP College, RK Mission etc.
Digital Marketing is one of the most sought-after courses for mastering the skills for online marketing in Pune. Pune being oxford of the east and a hub for the IT industries boasts of multiple institutes that provide Digital marketing courses.
One should be very careful in selecting an Institute for learning digital marketing, he should make sure that practical training and regular assignments are included in the training program. Many institutes only provide theoretical knowledge, which is of no use. You also need to look at the course fees, faculty, course duration, placement record etc.
I am providing analysis of the top 10 Digital Marketing courses in Pune
1. NSDM INDIA
NSDM’S aim is to help individuals maximize their potential. Their training methodologies combined with comprehensive course content makes NSDM INDIA stand apart
It takes a practical approach for training the students from their course. The objective of the course is to empower participants to deliver real-world digital marketing solutions. Their Focus is to reduce the increasing skill gap and create digital marketers that can help brands & businesses drive exponential growth. We aim to build the right skill-sets through extensive hands-on practice on a wide range of industry projects. The students get trained on more than 60 tools, 18 modules, 2 Live projects, 25 assignments and add to it 6 Quizzes.
They have the best trainers in the DM domain: Harshit Gupta, Govind Chandak
Digital Marketing Course Curriculum
Introduction to Digital Marketing, Website Planning & Analysis, Search Engine Optimization (SEO)
Search Engine Marketing, Social Media Marketing & Influencer Marketing, Web Analytics
Google Tag Manager, Display Advertising, Video Advertising, E-Commerce Marketing
Mobile Marketing, App Store Optimization, Content Marketing & Blogging, Online Reputation Management
Affiliate Marketing, Email Marketing, Marketing & Sales Automation, Growth Hacking
The Institute has been assisting the MBA Colleges as well.
2. IIM Skills
IIM Skills is one of the top-rated digital marketing training institutes in India which offers online digital marketing training. They have a presence across India. Their training program is a 12 weeks online digital marketing course consisting of 180 hours of training. After successful completion, they provide placement assistance as well.
The content covered in the course is as under
- Introduction to digital marketing
- WordPress web development
- Search engine optimization
- Search engine marketing
- E-Mail marketing
- Inbound marketing
- Social media marketing
- Integrated digital marketing strategy
- Content writing and advanced blogging
- Media buying and planning
- Affiliate marketing
- Online reputation management
- Video marketing
- Marketing automation
- Web Analytics
- Digital infographics resume creation
They have kept course fees approximately at Rs 29,000 which makes it one of the most affordable digital marketing courses. Both weekdays and weekend batches are available.
3. Digital Vidya Pune
Digital Vidya is the only institute in India that provides a government-certified course in Digital Marketing.
Their CDMM course (Certified Digital Marketing Master) is offered in association with VSkills, a government of India initiative. After completion of training, students appear in the VSkills exam and get this government certificate.
Digital Vidya is a training partner of Google and Microsoft. They are the only company in India to have an association with Google partners academy and Microsoft partners as their digital marketing training partner. Digital Vidya is India’s premier digital marketing training institute providing digital marketing courses since 2009. It is one of the first institutes to offer digital marketing courses.
Digital Vidya has also co-created Facebook marketing certification with Facebook and Content marketing certification with Linkedin. CDMM course is a comprehensive 3 months training program covering all the major topics in Digital Marketing with more than 140 hours of live hands-on assignments and 60 hours of case studies.
Faculty
The course is delivered by some of the renowned professionals in the digital marketing industry. Many of their trainers are Google and Microsoft certified trainers.
Following are the certifications provided by Digital Vidya.
- CDMM – In association with VSkills (Govt initiative)
- Facebook Marketing Master Certification – In association with Facebook
- Content Marketing Certification – In association with Linkedin
- Google certifications – 8 Google certifications
- Hubspot inbound marketing certifications
Having trained over 31,000 students from more than 55 different countries, Digital Vidya is easily the best digital marketing course in India and is among the best in the world.
100 percent placement assistance is provided to all students who complete the course. They also offer a money-back guarantee. After attending the first session of CDMM, refund of fee is also possible subject to policies .
4. Victorious Digital
Victorious Digital is based out of Shivaji Nagar, Pune. They provide courses in Digital marketing, SEO and advanced SEO, Social media, E-Mail marketing, etc. They also conduct classes in Viman Nagar, JM Road, and PCMC. The duration of the course is 45 days for the weekdays batch and 90 days for the weekend batch.
It has close to 42 modules that cover the length and breadth of the DM course. The course consists of 75% practical and 25 percent theory. Assistance is provided for Google analytics and Google Adwords certification.
Some of the key features of the course are as follows.
- Practical training and in depth coverage of subjects like SEO, Social Media Marketing and Google Adwords.
- Classes in multiple location in Pune including JM Road, Viman Nagar and Pimpri Chinchwad.
- Internships and placement assistance provided to students.
They provide 100 percent job assessments and internship assistance to students. They have trained over 2500 students. This is one of the most exhaustive digital marketing courses available in Pune in terms of course content. The course consists of 31 modules covering all the major topics in digital marketing.
5. IIDE – Indian Institute of Digital Education
IIDE offers a comprehensive Online marketing course with 13+ Certifications with an advanced teaching methodology. Students will learn from high-quality self-paced video courses curated and led by top industry professionals & experts.
IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. They believe in a customized, concise, and real-world relevant curriculum. IIDE calls it the futuristic way of learning.
IIDE is India’s leading institute for digital marketing. It has been awarded as “India’s Best Digital Learning institute” by Indian Education Congress and Awards 2020, IIDE is now going global and raising the bar of imparting education all over
Course Syllabus
- Digital Scenario in India
- E-Commerce Marketing
- Search Engine Optimization (SEO)
- How to Monetize Your Blog
- Search Engine Marketing (SEM) – Google Ads
- Content Marketing
- Advance Content Strategy
- Design Essentials
- Social Media Marketing
- Influencer Marketing
- Brand Reputation Management
- Web Analytics
- Creative Strategy
- Media Planning
- Soft Skills
- Email Marketing
- App Store Optimization (ASO)
- Website Planning & Development
- AD Psychology
- Copywriting
Certifications Offered
On completion of each module, IIDE will award participants with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which all are required to submit 7 Assignments & 1 Final Project.
On submission, all will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification. Karan Shah leads the team at IIDE and he is one of the best in the domain.
6. School of Digital Marketing
School of digital marketing conducts digital marketing courses in Pune and Mumbai. In Pune, they have branches in Tilak Road, Pimple Saudagar, and Viman Nagar. They have successfully trained more than 8000 professionals from various industries and cities across India over the last 8 years.
Apart from a full-time digital marketing course and a crash course, they have various other specializations like SEO, PPC, Social media, etc. They also provide a one-day free digital marketing workshop.
Just Check the key highlights of the course
- Work on Live projects
- 60% theory and 40% practicals
- Get 100% job assistance till you land a job
- Free WI-Fi
- Get assistance in certification programs
- Learn from industry experts.
- Google Analytics, Ad words & Mobile Certifications.
They provide 100 percent placement assistance to all students who successfully complete the training. Assistance is provided to students for Google certification courses.
7. Optimized Infotech ( TIP – Digital Marketing )
Optimized infotech is located in Kothrud, Pune. They are a well-known name in the field of digital marketing in Pune and Pimpri-Chinchwad. They also have branches in Shivaji Nagar, Wakad etc.
Training is provided to students, working professionals as well as entrepreneurs who are interested in expanding their business online. Apart from digital marketing, they also provide training in other related topics like SEO, SMO, Adwords, Analytics etc.
The following courses are available
Search Engine Basics, Search Engine Optimization, Social Media Optimization
Social Media Management Tools, Blogging, Facebook Marketing, Twitter Marketing
YouTube Marketing, LinkedIn Mastery Course, Search Engine Marketing
The duration of the course is 2 months for weekend batches. Job assistance is provided to students after completing the course.
8. Digital Trainee
Digital Trainee is a training institute that provides digital marketing courses in Pune. They are located in Nal Stop, Viman Nagar, and Pimpri Chinchwad (PCMC). They have 3 months course. Both weekend and weekday courses are available.
Some of the key features of this course are as under
- 100% Job Support
- Guaranteed Internship
- Life Time Learning Support
- Google Certification
- 100% Practical & Live Project Assignment
- Industry Expert Training
- The full-day practice facility
- Flexible course timings
Placement assistance is provided to students after course completion. They have a placement team to coordinate placement activities for students. Interview calls are provided till the candidate gets placed.
Detailed course content is given below.
- Digital Marketing overview
- SEO
- Introduction to webmaster tools
- App store optimisation
- Website planning
- SEM
- Online display advertising
- Mobile Marketing
- Video Marketing
- Growth hacking overview
- Mobile app creation
- Social media automation
- Whatsapp marketing
- Remarketing and Conversion
- Social Media Optimisation
- Online Reputation Management
- E-Mail Marketing
- Google Adsense
- Affiliate Marketing
- Lead generation for business
More than 1500 students have been trained. The syllabus can be downloaded from the website.
9. Lipsindia
LIPSINDIA (Lavenir Institute of professional studies), is one of the leading digital marketing training institutes spread across the nation. They have their presence in Mumbai, Pune, and Bangalore.
In Pune, the physical batches are conducted at Koregaon park, Nal stop, and Wakad. They also have weekday and weekend batches available. The course is designed by experienced professionals from the Digital Marketing domain who have passed out from IIT / IIM.
They provide classroom training that covers all the topics in digital marketing like Facebook / Google ads SEO, SEM, Social media marketing etc. Apart from Digital Marketing, they also provide courses in web designing.
Highlights of their digital marketing course.
Server space – They provide unlimited server space for the creation and hosting of WordPress websites as well as free access to free paid website creation tools.
- Paid Campaigns – They provide Google Adwords and Facebook budget for each group and access to live Google Adwords data set.
- Access to paid platforms – They give access to both live and paid platforms such as Google Analytics, search console, Mailchimp etc.
- Every batch gets to create live campaigns on Google Adwords to train students to create live campaigns on Google Adwords.
- Access to live Facebook, Instagram and Twitter Ad campaigns.
They provide training to students in practical mode. Students get server space for WordPress website creation and learning. Students also get access to live tools and campaigns like Google Analytics, search console, SEMRush, Hootsuite, Publer, etc. Placement assistance is a part of the curriculum.
10. School of Internet Marketing (SIM)
School of Internet Marketing (SIM) is an institute concisely definitely at the scope of search engine optimization, SMO, SEM, PPC, and E-mail Marketing Courses with the entire and strategic planning of Digital Marketing! 100% Placement with the hit of entirety of 6+years inside the enterprise, it caters to multinational and small companies, supporting them to create their online presence with their search engine optimization experts. SIM- School of Internet Marketing offers Best Digital Marketing Training in Pune; it saves your platform for all digital associated desires.
Weighing on the success of the fulfillment of all its university college students, Founder/ most vital Nitesh Yadav and Sushant Salunkhe take at the amazing making plans of the course, especially find out about the market, modern tendencies in the agency, permitting room for development, thru obligations, new initiatives.
SIM gives up-to-quit digital marketing training applications to help you understand diverse tools and methodologies within the world of digital marketing and advertising. Our digital marketing courses guide all factors of online marketing which include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, and Mobile Marketing.
Key Offerings
- Official Google Certification
- Live practical training
- Well structured course material
- Industry professional certified trainers
- 15 students batch for personalized training
- Lifetime support after course
- Help you to recognize interview dynamics & amp; prepare you to clear interviews
Students derive an advantage from their 80% Practical modules. In that manner, students get to work on Live
projects & create their very own Campaigns, independently – and execute them. Students are exposed to popular classroom-type activities: which include lectures, interactive demonstrations, SOLVING CASE STUDIES, creativity, and networking. They are now recognized as the main provider of digital marketing education courses for the digital advertising media area in Pune.
All the learners should keep in mind that the learning methodology has undergone a paradigm shift, one has to accept the hybrid model of learning post-pandemic. You can read more here: https://www.keshavpkumar.com/enhanced-learning-in-new-normal/
My Upcoming Book
I am in the process of writing a book on the Journey of a marketer which says about the efforts, strategies, and decision-making qualities that are essential to achieve success.
The Book’s Cover page is as below
