CURRENT STATUS OF FARM SECTOR IN INDIA India has been following traditional method of farming involving the family members and keeping them engaged to save on cost of mechanization. More over the Land holding pattern plays a spoilsport for risk taking actions like modernization and price realization of the produce. Our country needs to move…
Category: Marketing Intelligence System for Agriculture
Developing a robust and feasible intelligence system for agriculture integrating it with Digital marketing
Digital Media for optimum price realization of Agricultural produce
IntroductionAgriculture sector in India is quite huge and mostly unorganized, mainly constitutes small and marginal farmers. Indian agriculture industry is a $400 billion industry, last powered by close to 200 million small and independent farmers. In the last few years, the sector has undergone a massive digital transformation, with e-commerce leading the baton for it….